Supreme arguably could be the most talked about brand globally. If you don’t know who they are you’ve probably seen their logo or their distinctive red coloring.
They’ve worked with some of the world's most influential artists, designers, and photographers. So, when they reached out to Tru Grit to collaborate, we couldn’t resist.
The Tru Grit team didn't hesitate to work on this product and wanted to design something that represented Tru Grit and Supreme as best as possible. Preparation from the design team, to the marketing team, this project was a group effort.
“We used our existing competition kettlebell and created a custom size and color for supreme.” -Dane Landreth
Through many trial runs of making the kettlebell, there were difficulties involved. “We had over 10 plus trial runs just on the color scheme and deciding between matt versus frosted or standard red coloring.” -Dane Landreth
Extensive research from the team was needed here between the different types of iron versus different premiere ductile.
All in all, it was a lengthy process to ensure that the kettlebell was perfect.
The kettlebell that we designed was a lightweight 6 KG ductile iron weight with powder coating and debossed logos.
After about 6 months of teamwork, launch day finally arrived on September 8th, 2022.
Needless to say, the launch was a success with the kettlebell selling out in minutes.
Even our team tried to purchase it and within five minutes there were no more left in stock.
The support from the community with this dumbbell was endless. Many positive posts and comments were said by new and old customers. Whether you're using it to work out or using it for decor for your gym or home, it was a hit.
We’re so proud of the product and thank you so much to everyone for all the support and positive comments thus far.
If you didn't get a chance to get your supreme kettlebell, don’t worry. We are running a giveaway for your chance to win this supreme kettlebell! The giveaway ends on December 16th, 2022. Details are pinned on our Instagram on how to enter or click the link below to enter True Grits' last giveaway of the year!