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Tru Grit Fitness was created in Las Vegas, Nevada by Matt Piva fall of 2019. After ascending the ranks of multiple premium brands in the marketing space, it was time for something to call his own. Lifelong friend and business partner, Brandon Hearn knew there was a need for a brand that produced fitness products for consumers and athletes who refused to quit. Brandon has a solid history of building businesses and with the knowledge to incorporate the marketing and branding ideas provided by Matt, a new premium brand was born.  A brand for those who are passionate about what they do. A brand to identify with for those who strive to be best in their class. With the unknown state of the world in early 2020, Tru Grit Fitness knew they needed to react and help supply the world with products to stay healthy and fit. Best Buy, Target and Walmart came into the picture midyear 2020 as Tru Grit Fitness launched it’s first line of fitness equipment into all three big box retailers. 

Fueled by a passion for fitness and innovation, our team set out to create professional grade fitness equipment at an affordable price. From the local big box gym to your personal workout space, we have created a diverse line of fitness products for all skill levels. The goal was to create a premium line of functional products that surpass the durability requirements of even the most challenging conditions. We know every fitness journey has a different starting point or reason behind it. We only care that our products are designed to be as resilient as the human spirit. For those who refuse to quit. 


From concept to creation, our products are premium, safe and reliable. Our design team consists of mechanical engineers with decades creating and manufacturing dozens of proven products. We curated a diverse test team that is compiled of fitness competitors, big box gyms, professional athletes and high level trainers to R&D, test and deliver feedback on our products before we go to market. 

Our product

We offer a spectrum of innovative fitness equipment within several categories. Strength, Conditioning, Cardio, Racks, Conditioning Machines, Flooring and Storage Solutions.

Our key retail partners are the perfect platform to bring our products and brand to life.

Designed in the USA. Manufactured with Global Materials.


Tru Grit inspires those to be strong, resilient and determined to be the best at what they do.